Session 3 Materials

Session Three Materials

Shifting Public Opinion Through Strategic Messaging and Metaphor


Don't Buy It, Anat Shenker-Osorio, Chapters 1, 2, 4, and 5


Messaging This Moment Handbook, Center for Community Change


An Introduction to Conceptual Metaphors, Anat Shenker-Osorio


Additional readings to go deeper into the concepts:

Subtle Linguistic Cues Influence Perceived Blame and Financial Liability, Fausey, Borodistsky, 2010

Words That Work, Frank Luntz
A Frames Approach to Semantic Analysis, Fillmore, Baker, 2011
Linguistics in the Morning Calm, Fillmore, 1982


Additional recommended books on these topics:

Thinking Fast and Slow, Daniel Kahneman
Influence, Robert Cialdini
The Political Brain, Drew Westen
Metaphor, Zoltan Koveces