Session 2

Session Two

Cross-Cutting Messaging in a Tough Political Environment

Arguing your point successfully in a way that convinces.

Achieving the right tone.

Motivating others with your message.

How to craft a message that engages and convinces: Former Secretary of Labor Robert Reich gives us practical skills and tools for spreading your message across audiences in an environment where you may not control the levers of power. He draws from his unique experiences in the Executive Branch and vast writings on the US economy and society to guide us through how to make change on issues fundamental to all Americans.

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The Speaker: Robert Reich

Robert B. Reich is an American political commentator, professor, and author. He served in the administrations of Presidents Gerald Ford and Jimmy Carter and was Secretary of Labor under President Bill Clinton from 1993 to 1997. Also, he was appointed a member of then-President-elect Barack Obama's economic transition advisory board.


Reich has been the Chancellor's Professor of Public Policy at the Goldman School of Public Policy at the University of California, Berkeley since January 2006. He was formerly a professor at Harvard University's John F. Kennedy School of Government and professor of social and economic policy at the Heller School for Social Policy and Management of Brandeis University.


Reich is a political commentator on programs including Hardball with Chris Matthews, This Week with George Stephanopoulos, CNBC's Kudlow & Company, and APM's Marketplace. In 2008, Time magazine named him one of the "Ten Best Cabinet Members of the Century" and The Wall Street Journal placed him on its list of the "Ten Most Influential Business Thinkers." He has also been a contributing editor of The New Republic, The American Prospect (chairman and founding editor), Harvard Business Review, The Atlantic, The New York Times, and The Wall Street Journal.


He has published 14 books, including the bestsellers Saving Capitalism: For the Many, Not the Few, The Work of Nations, Reason, Supercapitalism, Aftershock: The Next Economy and America's Future, and a best-selling e-book, Beyond Outrage. He is also chairman of Common Cause and blogs about the political economy at and at The Robert Reich–Jacob Kornbluth film Inequality for All won a U.S. Documentary Special Jury Award for Achievement in Filmmaking at the 2013 Sundance Film Festival in Utah.