Session 3 Materials

Session Three Materials

Shifting Public Opinion Through Strategic Messaging and Metaphor


Readings

Don't Buy It, Anat Shenker-Osorio, Chapters 1, 2, 4, and 5

 

Messaging This Moment Handbook, Center for Community Change

 

An Introduction to Conceptual Metaphors, Anat Shenker-Osorio

 

Additional readings to go deeper into the concepts:

Subtle Linguistic Cues Influence Perceived Blame and Financial Liability, Fausey, Borodistsky, 2010

 
 
 
 
 

 

Additional recommended books on these topics:

Thinking Fast and Slow, Daniel Kahneman
 
 
Influence, Robert Cialdini
 
 
The Political Brain, Drew Westen
 
 
Metaphor, Zoltan Koveces